Blascovich, J., Loomis, J., Beall, A., Swinth, K., Hoyt, C., & Bailenson, J. (2002). Immersive virtual environment technology: Not just another research tool for social psychology. Psychological Inquiry, 13 (2), 146-149.
We reply to commentaries on our target article (Blascovich et al., this issue). We focus on the more critical comments, agreeing with some, disagreeing with some, and rebutting some. We conclude that the test of the value of immersive virtual environment technology is the degree to which it becomes diffused throughout the field.